French born Australian designer, Ursula Zaoui came up with the idea of OldSkool as she was designing her first range of fun and functional bags and accessories for young adults and children.

"I realized that children 7 years and above are exposed to adult brands of clothing and accessories. These brands do not fully cater to these children's needs and desires. So I went about researching exactly what young men or young ladies would really want, and need. And also what parents would like to see on their children too. Affordable, durable, functional and desirable."

"I came up with very different concepts for boys and for girls;

Boys fashion is dictated by Lifestyle brands - those that support a sport or hobby - surfing, skateboard, music, snowboarding, x-treme sports - and hence the world of GROM was born. Australian boys grow up trying to earn the coveted title of Grommet (a young accomplished surfer). So GROM will also earn the respect of his peers, he will grow each season, he will attempt new sports... GROM is tough, fun-loving, sporty and a little naughty too."

"Girls fashion is ruled by large and small fashion houses - luxury brands have an impact on young women because they exude quality, style and taste. And so I thought it was time to create such a brand for these young women. I researched high street brands, luxury stores, vintage stores as well as all the popular brands... and that's how BLUJEAN evolved. BLUJEAN is made of soft and sturdy denim, and has all the refinements of luxury brands - subtle blends of colours, fully monogrammed lining, and has a beautiful silhouette print that recalls the old world of cameo's and elegance."

"After realizing the GROM and BLUJEAN collection, I knew had to include our younger audience... and with the same spirit, I created two fun and colourful collections of bags for our 3 to 7 year olds;

BUMPER is a happy little character who gets into some scrapes. He has lots of career choices... always accompanied by his sidekick dog, and during this first collection, he will be heading out as Fireman Bumper.

DAISY is a sweet collection of bags for those young ladies who identify with princesses, adventure, happiness and the world of lots of flowers.

The youthful collection is made from washable fabrics, and ready for any abuse that a child can offer."

Ursula launches these brands under the OldSkool label, after 20 years of designing and manufacturing bags for other brands in France, Australia and Asia.

The Head office is based in Sydney, with branch offices in Montreal and Hong Kong.